explaining the relationship between components of strategic human resource management and social marketing , tehran cement factory

نویسندگان

fariba goodarzi

departement of social sciences, isfahan branch, islamic azad university, isfahan , iran ziba aeeni

departement of social sciences, isfahan branch, islamic azad university, isfahan , iran

چکیده

strategic human resource management implications in different part of the worlds have been investigated in different research papers. the depth of implementation of shrm, results in the productivity of the organizations. the current paper is a conceptual overview on the shrm implementation in iran. the circumstances and the elements that contribute to the shrm implementation in this country needs more consideration. current paper investigates and analyzes the situation of iranian organizations in the field of shrm. it looks into the factors that affect the implementation of shrm in iran. to illustrate the study refers to culture in national level that has influenced the management style in the organizations. it also investigates the lack of appropriate managers as an obstacle in the way of shrm. the mindset of managers and the culture intervene with management has resulted in keeping back the organizations from absorbing talented workforce and pushing them toward recent developments.

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عنوان ژورنال:
international journal of management academy

جلد ۲، شماره ۲، صفحات ۳۹-۴۶

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